According to latest studies, use of engaging and informative multimedia is a key component for on-page search engine optimization. Companies providing SEO services are aware that a website that only has text for content on its pages looks drab and lifeless, whereas, a website that displays eye-pleasing visuals looks alive.
Images, videos, infographics, charts and diagrams are forms of multimedia that enhance user experience and reduce the bounce rate for a website. Both these attributes are viewed favorably by search engines. This means that visual appeal is as important as quality content when it comes to digital marketing. So go ahead and hire an SEO agency today to promote your business online and grow with the times.