Twitter is an extremely powerful tool for building brand awareness, generating leads and connecting with your customers. The only problem is that if you don’t have followers, you won’t be able to enjoy the benefits of this platform. When designing an effective social media strategy, Twitter should be included too. If you are struggling to increase followers on your Twitter account, you have come to the right place.
Twitter holds real value for a business. 36 percent of the marketers say that they experienced an increase in customers using Twitter. You must have already heard of the paid ads option to acquire more followers, but that’s not the only way to increase the numbers. Here are some tips to increase followers on your Twitter:
Optimize your bio
Have you included a Twitter bio? If you haven’t, then add one right now. Whenever a user lands on a Twitter account, the first thing they do is read the bio. This is your chance to represent your business and yourself.
Add a profile picture and cover photo
You need a picture or avatar that represents who you are. You can use your own headshot or business logo in the profile picture too. Like Facebook, you also need a cover photo for Twitter. Use it for promoting your products or even your company’s theme. All this is necessary if you want to look professional. Plus, nobody would follow an account that doesn’t have a profile picture.
Tweet a lot
The more you tweet, the more you will get noticed. Remember, tweeting a few times a week is not going to bring you followers and you might not even get noticed. So, you need high-quality tweets on your account and tweet 10 times a day. Make sure you don’t tweet all at once or become a tweet boom that people start unfollowing you.
Create original content
You don’t want to be among those who tweet other people’s content. It is ok to do it once in a while as it helps expanding your followers. But as your fan following starts to grow, it is time you post original content. Take it as an opportunity to show your followers who you are and engage with them. As you start tweeting quality content, your followers will engage and their activity will encourage their followers to follow you too.
Include images in your tweets
Whenever possible, add images to your tweets. Research says that tweets with images get 18 percent more engagement than those that don’t have images.
Promote your Twitter account on other social media accounts
Promoting your Twitter account on other social media accounts can get you more followers. Make sure you have interesting tweets on your Twitter to entice people.
Mention influential users
Whenever it seems relevant, @mention your influential users. This is a perfect strategy for grabbing their attention. If they like it, they might retweet your content.
Reply to big brands
Big brands keep on asking questions on their Twitter accounts. If you reply to their questions, it is going to give your brand exposure and you might even get followers on your account instantly. When you click on the tweets from the Twitter web version, it lets you see when a public user replies to the original tweet. If other users like your reply, there are chances they will follow you. To effectively use this strategy, only target those brands that are not in direct competition with your business.
Be real and honest
People appreciate honesty so why not tweet about real things? This will start a real discussion and as your tweet becomes viral, you will gain more followers.
Follow the big fishes
Don’t be afraid of following the big fishes. After all, you need to know how they are influencing their audience. Their twitter activities will help you design an effective Twitter strategy for your own followers.
Use TweetAdder to find more followers
Don’t be afraid to use search tools like TweetAdder to search for appropriate followers. It lets you look for followers on the basis of age and other demographics.
It is not a bad idea to follow other people on Twitter. Why? Because there is a pretty good chance they will follow you back. Make sure you follow those who have a proper profile picture and a bio since you need such followers who will actually engage with your brand.
As your fan following starts increasing, make sure you design a good content strategy to engage with them on a continuous basis.