If you`re an experienced marketer, you probably know that having the best product in the world does not translate to more sales. However, with effective marketing, you can turn your fortunes around.
Similarly, just because you`ve launched a website, it does not mean that clients will flock your site. In fact nobody really knows or cares about the existence of your website.
In this article, however, we look at six effective tips for promoting your website.
- SEO Strategies
With the rapid use of the internet, securing your website on a top position for specific buyer-oriented keywords is crucial if you`re going to make any sales. To demonstrate the importance of ranking, marketing experts suggest that the top three results for any keyword search often enjoy more than 70% of the clicks.
Therefore, if your site is going to get visible on the top three position of keyword searches, you need to work on your SEO strategies. Some of the SEO strategies include content marketing, backlinking, advertisement, and email marketing.
- Content Marketing
Content marketing is a sub-domain of SEO strategy. However, we have decided to list the tip separately because it probably carries the heaviest weight in the SEO strategy domain.
See, content is king. If you`re looking to drive sales to your website and promote your Australian business, you need to create actionable, appealing, and value-driven content. Your content should not be bland but should rather trigger the client to want to make an inquiry or even a purchase.
To demonstrate the power o effective marketing, content marketers agree that when clients visit your site, they`re looking for a reason to make a purchase, .i.e. they have already made their mind and only looking for an assurance, which your content will provide.
- Leverage on the Power of Social Media Marketing
Website promotion is more than SEO. While SEO plays an important role in advertising your Australian business on search engines such as Google, Bing, Yahoo or DuckDuck Go, leveraging on the social media for traffic can be an effective way of driving traffic.
This is especially true with the millennials and generation, who spend nearly 70% of their online time on social media platforms. Therefore, for maximum marketing effectiveness, you need to leverage on platforms such as Facebook, Twitter, Google + and mail.
- Email Marketing
Email marketing offers a unique way of reaching out to your target clients. Here, you need to gather or rather build an email list for customers who might be interested in your product. After that, you can then send direct promotional emails to them.
The emails sent should not be overly salesy and promotional but should rather be specially crafted with call to action links and texts. However, when using email, you should not be spammy since everyone hates spams.
- Hire SEO Agency
Yes, as an Australian Business owner, you probably have a lot on your hands. Rather than handling all the projects, why not leave the marketing aspect to the professional SEO agencies and channel your energy and resources to other value-added activities that will boost your productivity.
You can outsource all your SEO marketing and website promotion to professional Australian SEO agencies. The agencies will do all the promotion work for you at a modest price and are sure to boost your productivity. In the current situation, taking your business on the online platform is no longer a luxury but a need. If you`re looking to drive ale and reap returns, you need to invest in website marketing today.