4 Marketing Tactics that Will Be Important in 2019

2016 was the year that content became more than king, it’s became a piston in the engine called digital marketing. Fast forward to now, and we’re still in much of the same boat- with a lot ways to create content than ever before.

Video Content

You heard it all of 2018 and you’ll continue to hear it in 2019: Video is the king of the content game. With Youtube boasting almost 30 million users a day, do you really need to hear another statistic? No matter how you slice it, there are at least a million users waiting to be marketed to every day on Youtube alone. Even if you aren’t on Youtube, the top businesses produce 18 new videos per month.  Which means if you haven’t created any, you have a lot of catching up to do.

The CEO of Hubspot thinks that 50% of a company’s content marketing strategy efforts should be placed in video.  On a more basic level, video is easy for human beings to consume.

Here are some ideas to inspire you:

  1. Try recording some video sales letters for your landing pages.
  2. In addition to your weekly blog, record videos that summarize your blog for lazy readers.
  3. Hold live interviews within your local niche.

Developing a Brand Voice

Brand voice is the expression of your mission statement and values throughout everything you do as a brand. No this doesn’t mean dropping your core values list at every turn, it means implementing them into all of the actions a user takes with your brand online or offline. Logic said, “…people don’t buy music in this day and age. They buy the brand .” And that’s very true.  Even if your competitor has a less appealing product than you, if their brand voice is stronger than yours- they’re probably making more money.

The easiest way to understand brand voice is to think of companies that have been around for a long time. For example, Olive Garden’s classic ‘When you’re here, you’re family,” says a lot about how they want customers to feel when they sit down to eat. It wraps Sunday dinner at a huge Italian family into one sentence that guides all of their branding. From their decor to their customer service, they want patrons to feel like they’re family. What do you want people to feel about your brand? What kind of voice do you want to talk to your customers and potential customers with?

SEO

Would it be a marketing tactics blog without SEO on the list? Whether you work with an seo company or have an internal SEO team, you will need to keep this long-term investment on the top of your list. Google has made a ton of updates over the last year and with all the new ways content impacts a user’s time spent on the internet, you need to make sure that all of your efforts fall in line with your SEO plan to survive.

Instead of looking for the cheapest deal in the internet. Do a local search. If you’re in Houston, Google best seo company in Houston’ and make a visit to their office. Unless your company has entirely adapted to the days of the internet and can deal with an entirely virtual company, it’s best to stick to someone who understands your market because they live in it.

Ask them questions that really reveal who they are as an agency, such as:

  • How important is user intent to you in SEO?
  • Do you reccomend off site or on site SEO? Why?
  • Do you find your opportunities organically?

To keep it short and sweet: You’re looking for someone who understands that longevity comes from user intent. All elements of SEO are important. All SEO efforts are organic. Stay away from anyone who pressures you to make a decision or makes claims to what they can ‘get you’.

On-Site Chatbots and AI

In many ways, this process has already begun. When you search around for marketing services, whether that be something general like ‘seo company’ or something more specific like ‘copywriters in Houston,’ chances are the top results have a chatbot whose purpose is to help you navigate the site (and ultimately push you through the sales funnel).

Whether you’re trying to make a sale or not, it’s wise to see what you can do to provide a chatbot or onsite navigator. Not only will this keep you up with the time and competition, it will reduce any user frustration and help your website visitors get where they want to go- faster.

Conclusion: Get Ready for a Wild Year

What’s more important than all of these marketing tactics? Combining them. Google has gone crazy with updates over the last year and putting all of your eggs in one basket isn’t going to cut it. Though certain tactics more prove to be more fruitful than others, working on the full picture is important to your long term success.

What is your company’s big picture for 2019? Tell us in the comments.

Personalized Digital Marketing for your Customers

When you’re creating digital marketing campaigns to reach your customers, you need to make sure that they are being personalized to the target market you are aiming to reach. Location-based digital marketing is becoming very important in our modern digital age. IP geolocation is a great way to reach a certain area geographically. Here are a few effective ways to use this type of digital marketing in your next campaign in order to reach your desired customer base.

Understanding more about IP geolocation

To fully understand how to use location-based digital marketing, you must understand what an IP address is. An IP address will allow marketers to know more about your certain location. Geolocation services can help marketers reach their target market based on their location. These geolocation services will allow companies to promote in specific areas for events, sales, and other promotional purposes.

More fine-tuned targeting

The more fine-tuned a marketer can make their marketing, the better the campaign will be. For example, if you have an event that you are promoting a university, you can target the location of the specific campus and the surrounding areas for the promotion of this event. You can also target certain neighborhoods based on demographics or local events.

Target those who attended a conference

A great way to reach a specific target market is to use location-based marketing to send ads to individuals inside a conference center. This will reach their mobile devices as they are attending this conference. You can also target surrounding hotels that are inhabited by conference attendees. This will be a great way for you to reach customers who have been learning about your specific industry for multiple days.

Having better social media ad campaigns

Learning the art of social media marketing can be a great way for you to be competitive as a marketer in this modern age. There are many different ways that you can customize your social media marketing campaigns. Location targeting is easier than ever now on social media ads. You can target universities, certain cities, states, or countries. Used tools will be very important when you were building for events. Location-based marketing can also be very important if you are selling items to a specific location. Learning how to use location-based social media marketing can be learned through running constant campaigns. Marketing is a skill just like anything else. The more you practice marketing, the better you will be at location-based targeting.

Learn more about your customer base

To fully utilize location-based marketing, it is important to learn all you can about your customer base. Look at your analytics to see which markets are giving you the best returns on your investment. This will help you to better plan for your future ad campaigns.

These are just a few of the many different things that you should learn about location-based marketing using IP geolocation tools. The more you learn about your target markets and your customer base, the better you will become at effectively marketing and using your advertising budget.